Is Zappos the most active twittering company?

Zappos…until now I had no idea what they are famous for. Turns out, its shoes, clothing, handbags and sunglasses. Everything a metrosexual man needs these days. They can normally be found at Zappos.com. Nothing new there then. However, my attention was drawn to them through the Groundswell blog and Josh Bernoff’s article on Twitter. They are picked out as having one of the most prolific brand “profiles” on Twitter. Its housed here. The set-up is still pretty basic although customised slightly. However, what I found most interesting was the sheer number of Zappos employees on Twitter. 435 of them. It probably means this is one of the most active communities, and if not that, then one of the most active company communities on the web.

Although Humana still the plaudits for their posting of meeting agendas and notes on Twitter, Zappos seem to have ingrained Twitter conversation into their very being. Really remarkable usage and I will be pushing the company and clients I work for to do the same.